Blog
These are my guides for businesses in Nepal on SEO, digital marketing, Google Ads, analytics, AI automation and web development. Each one says what I have done myself and what comes from outside research, and links the sources. None promises a ranking or a result.
All articles
Start with the topic you need: SEO in Nepal, digital marketing in Nepal, what digital marketing costs, Google Ads cost, AI search and GEO, AI workflow automation or GitHub Actions and CI/CD.
Digital Marketing Agency or Consultant in Nepal: Which One Should You Hire?
Agency or consultant for digital marketing in Nepal: who actually does the work, when each one fits, what each costs, and five questions to ask both.
How to Choose a Digital Marketing Expert in Nepal: Questions, Proof and Red Flags
How to pick a digital marketing expert in Nepal: the four problems to diagnose first, how to check proof, eight questions, red flags, and what it should cost.
Google Ads Cost in Nepal: What Ad Spend and Management Really Cost in 2026
What Google Ads costs in Nepal: the minimum spend an account needs to learn, why management is a separate fee, where the money leaks, and my own prices.
SEO Cost in Nepal: What SEO Really Costs in 2026, and What Each Price Buys
What SEO costs in Nepal in 2026: published agency ranges, what each price band actually buys, my own prices, and the questions to ask before you pay anyone.
Digital Marketing in Nepal 2026: 40+ Statistics Every Business Should Know
Internet users, Facebook, Instagram and LinkedIn reach, Google's 96% search share, NTA broadband and NRB payment data, each traced to a dated source, with what every number means for your budget.
Google Business Profile Setup and Optimisation Guide for Nepal
Eligibility, verification, categories, service areas and reviews, plus a 25-point self-audit for getting found on Google Maps anywhere in Nepal.
From Day One: An SEO Plan for Your Nepal Business
Set up ownership, measurement, indexability and one priority page during your first practical SEO session.
A 90-Day Plan to Improve SEO for Your Nepal Business
Turn an SEO baseline into six accountable phases, weekly deliverables and a useful next-quarter decision.
A Practical SEO Checklist for Nepali Businesses
Work through 73 interactive SEO tasks and keep your progress saved between visits.
Nepal Digital Marketing Case Studies
Five verified SEO, local search and PPC results, plus delivered work across aviation, hospitality, healthcare, NGOs, manufacturing and retail.
Why Your Privacy Policy Might Be the Strongest Page on Your Site
My privacy policy scored 90.07 for internal authority. Six commercial pages scored below the median blog post. Here is the measurement and the fix.
What Search Console Will Not Tell You, and How to Know When It Is Misleading You
Four ways a Search Console export misleads you, taken from a real one, with the check for each.
Free Alternatives to Ahrefs and Semrush That Actually Work
Zero paid subscriptions, a full audit stack. What free tools replace, and the three gaps they can't fill.
Building a Keyword-to-Page Map: Which Page Should Own Which Query
One intent, one page. Building the map, finding cannibalisation, and when to leave a page deliberately unmatched.
Automating SEO with GitHub Actions: Daily, Weekly, Monthly
Five scheduled workflows on four cadences. What to check daily, what to leave for the month, and how to let automation write safely.
SEO Automation in Nepal: I Built an Engine to Audit My Own Site, and It Found Zero Non-Brand Clicks
I built a 25-command SEO engine in Python and pointed it at my own domain. Technical health 92 out of 100, and zero non-brand clicks in seven and a half weeks.
Website Development Cost in Nepal: How Much a Website Really Costs in 2026
What actually drives the price, realistic ranges by website type, the recurring domain and hosting costs, why your .com.np domain is probably free, and the six things missing from almost every quote in Kathmandu.
How SEO Works in Nepal: What SEO Does and How It Brings Real Clients
Crawling, indexing and ranking explained plainly, then the part most guides skip: the four places between holding a ranking and receiving an enquiry where Nepali businesses lose the customer.
How to Hire an SEO Consultant in Nepal: A Buyer’s Guide for Kathmandu
Consultant, agency, freelancer or nobody. The questions that separate practitioners from packagers, account ownership, what it costs in Kathmandu, and how to verify any claim independently.
Software Development in Nepal: Custom Software, Costs and Build vs Buy
When custom software is the wrong decision, how to write a scope that stops the project failing, how the three pricing models differ, choosing an IT company in Kathmandu, and who must own the code.
Digital Marketing in Nepal: Every Service Explained and What to Buy First
Nine services sold across Kathmandu, what each is genuinely for, when it's the wrong purchase, and the buying order that works for local, ecommerce and export businesses.
Complete Guide to SEO in Nepal: Improve Google Visibility
A practical 2026 guide covering search intent, technical SEO, content, local search, ecommerce, measurement, AI search and a staged roadmap for better Google visibility.
On-Page SEO in Nepal: The Complete 2026 Guide
The page level system I use for Nepal: search intent before keywords, researching English, Devanagari and Roman Nepali, titles and internal links, local pages that aren't doorway pages, and what schema genuinely can't promise.
Off-Page SEO in Nepal: Building Authority That Actually Ranks
What Google's link spam policy actually forbids, why buying links in Nepal fails commercially before it fails on policy, nine ways to earn coverage locally, citation consistency, reviews, and what to measure instead of Domain Rating.
How Much Does Digital Marketing Cost in Nepal? (2026 Pricing, Compared & Sourced)
Published Nepali agency pricing compared side by side with sources, plus what each budget level actually buys, how ad spend differs from agency fees, and how to tell whether a quote is fair.
Digital Marketing in Nepal: The Complete Growth System I Use for Nepali Businesses
The full system I build for businesses selling in Nepal: the website and tracking foundation, local SEO and GEO, Google Ads, and an in depth Meta advertising playbook covering targeting, Pixel, Conversions API, testing, retargeting and ROAS.
How to Choose a Digital Marketing Agency in Dubai (What to Verify Before You Sign)
Dubai gives you a vetting tool no other market does: a verifiable trade licence. How to use it, plus VAT invoicing, Arabic versus English search, seasonality, and the questions that filter the rest.
How to Choose a Digital Marketing Agency in India (Bangalore, Delhi & Hyderabad)
India has more agencies than any buyer can filter. How the Bangalore, Delhi and Hyderabad markets differ, what each price tier buys, the GST and ownership checks most buyers skip.
How to Choose a Digital Marketing Agency in Kathmandu (Without Wasting Six Months)
Most businesses in Kathmandu lose a year, not a month. The checklist I'd want a friend to run before signing: the 30 day question, reporting, contract red flags, and who owns your ad accounts.
AI Workflow Automation: What Should You Automate First?
Score your workflows, estimate value, choose the right level of AI, and launch a safe first automation.
GEO vs Traditional SEO: How to Rank in Google AI Overviews and LLM Search in 2026
The complete Generative Engine Optimization (GEO) framework by Shashikant Shah. How to rank in Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and Bing Copilot, with tactical examples and a measurable GEO audit.
Next.js Best Practices in 2026: Scalable, SEO-Ready SaaS Architecture
Next.js best practices for 2026 by Shashikant Shah. App Router, Server Components, parallel routes, streaming, caching strategy, and the SaaS architecture I ship to paying clients, with code samples and deployment checklist.
Landing Page Conversion Audit: Five Areas to Review
A practical landing page conversion audit covering five hypotheses, the evidence needed to assess them, and responsible ways to test changes.
AI Agents vs Traditional Automation: Which Approach Is Right for Your Business?
AI Agents vs traditional rule-based automation, when to use each, when to combine them, and the decision framework I use with clients. By Shashikant Shah.
CI/CD Pipeline Best Practices for Solo Developers and Small Teams: GitHub Actions Guide
A GitHub Actions CI/CD pipeline with automated tests, secret management, health-checked deployment patterns, and rollback guidance. Includes YAML examples.
Google Ads on a Small Budget: A Practical Account Audit Framework
A practical Google Ads account audit framework for small budgets, covering measurement, search terms, bidding, targeting, landing pages, and weekly review.
How I Audit a Website's SEO in 60 Minutes: The Exact Checklist
The exact 60-minute SEO audit checklist I run on every client website, crawl, Core Web Vitals, indexing, internal links, content, on-page, and SERP analysis. By Shashikant Shah.
Docker vs Kubernetes: When to Use Each, and When Kubernetes Is Total Overkill
Docker Compose vs Kubernetes, the practical decision framework I use with every client, covering team size, traffic, operational cost, and when Kubernetes is genuinely required. By Shashikant Shah.
AI Lead Generation Automation: A Human-Reviewed Outbound Workflow
A practical system design guide for AI-assisted outbound with human approval, consent controls, delivery safeguards, reply handling, and CRM synchronization.
Need this done, not just documented?
I work across AI automation, technical SEO, and full-stack development, and I do the work myself. Tell me what you're trying to fix and I'll tell you honestly whether I'm the right person for it.