I'm Shashikant Shah, a digital marketing expert in Kathmandu and a software engineer with a B.Tech in Computer Science and Engineering. Technical SEO is the engineering half of the search work on my SEO expert page. It's for any business in Nepal whose site isn't being found, was just redesigned, or is slow on mobile data. If the site can't be crawled, nothing above it works.

Short answer: technical SEO in Nepal means checking that Google can reach, render and index the pages that matter, fixing the redirects, canonical tags, sitemaps and schema, and making the site fast on a phone on mobile data. Most sites have two or three real problems, not fifty. I find them, fix them in your code, and show the change in Search Console.

When you need this

The usual moment is a redesign. A new site goes live, the URLs change, nobody sets up redirects, and the pages that ranked for three years now return a 404. Search Console fills with errors a few weeks later, and by then the enquiries have already dropped.

The second moment is a site that was never indexed properly. A developer left a noindex tag from the staging build, or the site is a React or Vue app that sends an almost empty HTML file and the content only appears after JavaScript runs. The site looks fine in a browser. Google sees something else.

The third is speed. A category page with forty full size photos loads fine on office fibre in Baneshwor and takes ten seconds on 4G in Chitwan. Speed is a small ranking factor and a big revenue factor.

The problems I see most often:

  • A noindex tag or a robots.txt rule left over from development, so the live site is asking Google not to index it.
  • URLs changed in a redesign without 301 redirects, so old rankings and links point at 404 pages.
  • Content that only exists after JavaScript runs, so the raw HTML Google fetches is nearly empty.
  • Thousands of junk URLs indexed: tag archives, filter combinations, search result pages and a staging copy left live.
  • Product schema quoting prices in USD from an international template, and FAQ markup for questions that aren't on the page.

What I actually do

  • Crawl and index audit: a full crawl set against Search Console's index coverage. You get every page that returns the wrong status, has a canonical pointing elsewhere, sits in a redirect chain, or is in the sitemap but no longer exists, in priority order.
  • Rendering check: I compare the raw HTML response with the rendered page, so you know whether Google sees your content or an empty shell. If the site needs server side rendering, I say so, and on a Next.js or React build I can do it as part of web development.
  • Redirect and migration map: before a redesign, every old URL mapped to its new one, with 301 redirects, updated internal links and a fresh sitemap. After a bad launch, the same map done as recovery. You keep the rankings you earned.
  • Core Web Vitals and hosting: field data from your real visitors where it exists, then the LCP element, the images, the scripts and the time to first byte. Images are usually the first fix. Hosting is measured, not assumed; often the answer is to keep your host and put Cloudflare in front of it.
  • Index clean up: deciding which pages deserve to exist, then consolidating, noindexing or removing the tag archives, filter URLs and duplicates. For stores this overlaps with ecommerce SEO, where faceted navigation is the usual culprit.
  • Schema and sitemaps: the business type, Service, Article, BreadcrumbList, FAQPage only for questions on the page, and Product with NPR prices, all checked against what a visitor sees. Hreflang only if you really run English and Nepali versions of the same pages. For a business with a shopfront the fixes feed local SEO; for software companies selling abroad they are the base for the technology companies page.

How it works

First call and audit. The first thirty minutes are free. Send me the URL and the symptom, and I'll tell you what I can see from outside. If you go ahead, the audit covers a full crawl, your Search Console and the code, and you get a written 30 day plan in priority order, with what's not included, written so your own developer can act on it. My 60 minute audit checklist is the same sequence.

The work. Fixes go in over two to four weeks, in your own code, hosting and Search Console. Redirects and index problems first, because they're losing you the most. Then rendering, then speed, then schema. I ship the changes myself or hand your developer a pull request, and each one is tested in URL Inspection before the next.

Reporting, and what you keep. Every month you get a plain language report from your own Search Console and Analytics: pages indexed, errors fixed, Core Web Vitals, clicks, what changed and why. The code, the accounts and the hosting are in your name, so if we stop, nothing leaves with me.

Proof from technical SEO work

This site is the first piece of proof. I built it myself, and it passes 15 automated checks on every deploy: schema, speed budgets, broken links, spelling and more.

The closest published client result is a Kathmandu ecommerce store whose organic sessions went from 2,300 to 13,500 a month over 12 months, up 487%, with organic led revenue roughly tripled. Crawl, indexation and speed fixes were part of that work alongside content and links, so I don't attribute it to technical SEO alone. Some of these came from engagements I worked on as part of an agency team, so read them as account totals rather than mine alone. The baseline and timeframe are on the case studies page.

Jyotipunja Cooperative hired me for a technical infrastructure audit: vendor SLAs, API security and staff training. That's a technical audit, not SEO, but the habit is the same: read the system, write down what's wrong in order, say what it costs to fix.

What technical SEO costs

My prices are published. An audit of your site's crawling, indexing, rendering and speed with a 30 day action plan is USD 249, about NPR 34,000. A four week sprint is USD 899, about NPR 122,000. Ongoing work is USD 1,800 a month, about NPR 245,000. What each one leaves out is on the pricing page. The first thirty minute call is free. For most small sites the audit alone is enough. If your site needs rebuilding rather than repairing, I'll say so and point you at web development instead.

Questions about technical SEO

Why is my website not showing on Google at all?

Usually one of four things: a noindex tag left over from development, a robots.txt rule blocking the site, content that only appears after JavaScript runs, or a canonical tag pointing at a different URL. URL Inspection in Search Console and the raw HTML answer all four in about ten minutes. Send me the URL and I'll check.

We redesigned and lost our traffic. Can it come back?

Often, yes, if the old URLs are redirected to their closest new pages within weeks rather than months. I map every valuable old URL, put in 301 redirects, fix the internal links and resubmit the sitemap. Recovery takes weeks to months. I don't guarantee it; it depends on how much was lost and for how long.

Do I need hosting in Nepal?

No. Server location is a weak signal and measured response time is what matters. A good international host with Cloudflare in front of it usually serves Kathmandu visitors faster than a cheap local shared server.

How long does technical SEO take to show results?

A leftover noindex or missing redirects show in Search Console within days to a few weeks. Speed and index clean up take four to eight weeks to settle. Rankings after that depend on content and links too, so I report on indexed pages and errors first, and on traffic second.

Is the audit enough, or do I need the retainer?

For most sites under a few hundred pages the USD 249 (about NPR 34,000) audit is enough, because the fix list fits in a developer's week. The sprint or retainer makes sense for a store with thousands of URLs, a migration, or a rebuild. Prices are on the pricing page.

When are you not the right person?

If the site is on a builder that gives you no access to the code or the server, there's a limit to what anyone can fix. If nobody searches for what you sell, technical SEO won't help; that's a positioning question. If the site needs rebuilding, I'll tell you rather than patch it.

All services · SEO consultant in Kathmandu · Ecommerce SEO · Web development · SEO expert in Nepal · Pricing.

Tell me about your site

Send me the URL and what you expected to happen. I'll tell you the first thing I'd fix, whether or not you hire me. Most technical problems are visible from the outside.

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