Digital Marketing Expert in Nepal
I'm Shashikant Shah, a digital marketing expert in Nepal and a software engineer in Kathmandu. I run SEO, Google Ads, Meta Ads, GEO and AEO and AI automation myself, in your own accounts, with prices published in USD and NPR and results with dates.
Short answer: a digital marketing expert in Nepal works out why a business isn't growing and fixes that specific cause, in the business's own accounts, with numbers the owner can check. The channels, search, ads, content, email, social and conversion work, are tools, not the job. A business fails to grow for one of four reasons: nobody knows it exists, people find it but don't trust it, they trust it but the offer is unclear, or the path to buying is broken. Each one has a different fix.
What I do as a digital marketing expert
These are the services I deliver myself. Each one links to its own page with the scope, the process and what you get at handover.
- SEO: technical audits, on page work, structured data, internal linking, Core Web Vitals, and local SEO for Google Maps and your Google Business Profile.
- Google Ads and Meta Ads: account structure, targeting, creative testing and conversion tracking, reported against leads and sales rather than reach.
- GEO and AEO: getting your business cited inside Google AI Overviews, ChatGPT, Perplexity and Gemini, which now answer a growing share of “who should I hire” questions.
- Website development: fast, search ready sites and web apps in Next.js and the MERN stack, so the marketing has something worth landing on.
- AI and workflow automation: n8n, OpenAI and Claude wired into lead routing, follow ups, CRM updates and reporting, so enquiries get answered and nothing sits in a spreadsheet.
- Content, analytics and conversion optimisation: the connective tissue that turns visits into enquiries and tells you which channel actually paid.
Published rates are on the pricing page; measured results are on the case studies page. I hold a B.Tech in Computer Science and Engineering, so I find the problem and then build the fix myself.
How to choose between the people who call themselves experts
Ask for three things before you look at anyone's title, including mine. First, results with a baseline and a timeframe, not a screenshot of a traffic graph with no start date. Second, written proof that the website, the ad accounts, Search Console and the Google Business Profile will stay in your name. Third, a published price. Anyone who hides the price, promises a ranking or offers to "boost" reviews should be crossed off the list, and Google's own spam policies say the same.
Then check whether the person can actually do the work. Most marketing problems in Nepal end up as a website problem: a slow page, a broken form, a missing product page, tracking that never fired. A digital marketing expert who can't open the code has to wait for a developer, and that wait is where months go. I write the fix myself, which is the main reason businesses pick me over an agency. The case studies and Google reviews are there so you can check that claim rather than take it.
Expert, specialist, consultant or agency?
These labels overlap, so I wouldn't choose on the label alone. Expert is a claim about depth of judgement, not a delivery model. Specialist usually means deep execution in one discipline. Consultant usually means diagnosis, priorities and independent advice, sometimes with implementation. An agency is a team that can staff several disciplines at once.
| Option | Best fit | Watch for |
|---|---|---|
| Specialist | You know the problem is SEO, paid media, analytics or another defined discipline | Deep channel work without ownership of the wider funnel |
| Consultant | You need diagnosis, priorities or a senior person working directly with your team | Advice without implementation if delivery isn't in scope |
| Agency | You need several channels staffed at once and have enough work for a team | Coordination overhead and distance from the person doing the work |
| In-house | The workload is continuous and business context matters every day | One hire can't be a deep specialist in every channel |
I work as an independent digital marketing expert and hands on specialist wherever the diagnosis calls for skills I deliver. That's different from presenting myself as an agency. The evidence you have to judge me on is the work and background published on this site. I don't use “best in Nepal” or “number one” claims that nothing backs up.
What the job actually is
So much marketing spend in Nepal produces nothing because the diagnosis step gets skipped. A business says enquiries are down, an agency proposes a package of posts and ads, and six months later the numbers are the same, because the real constraint was a website that took eleven seconds to load on mobile data.
The four constraints, and what each one looks like:
| Constraint | Symptom | What actually fixes it |
|---|---|---|
| Nobody knows you exist | Almost no impressions anywhere | Search visibility, paid reach, local profile |
| Found but not trusted | Impressions but almost no clicks | Titles, reviews, proof, brand consistency |
| Offer unclear | Clicks, then immediate exits | Message, positioning, page structure |
| Path to buying broken | Engaged visitors, no enquiries | Conversion work, contact options, forms, speed |
Search Console and analytics separate these in under an hour. Everything after that's execution.
How to decide whether to work with me
| Choose my model when | Choose another model when |
|---|---|
| You need the senior person diagnosing the problem to implement the important fixes | You need daily social creative and community coverage across many accounts |
| The problem crosses website, search, ads, analytics or conversion | You already know the channel and need a large execution team |
| You value a small, prioritised scope and direct communication | You need continuous in-house context and availability |
What to buy, and in what order, is covered separately. Read Digital Marketing Services in Nepal: What to Buy First for what each service buys, Digital Marketing in Nepal for the whole connected growth system, and the published Nepal case studies for the evidence currently on this site. If you're still choosing who to hire, start with how to choose a digital marketing expert in Nepal and agency or consultant.
Where I work in Nepal, and the cities I visit
I'm based in Kathmandu and work remotely in your own accounts, so the city does not change the work. I work with businesses in Kathmandu, Lalitpur, Bhaktapur, Pokhara, Chitwan (Bharatpur), Biratnagar, Itahari, Birgunj, Butwal, Hetauda, Dharan and Nepalgunj, and with Nepali-owned businesses abroad. If you searched for a digital marketer near me from any of those cities, each page says what I do there, what it costs in NPR and when I travel for the first meeting. Small businesses get the same work as larger ones, scoped to a smaller budget.
Clients outside Nepal
Most of my clients are outside Nepal, and two of them are worth naming because you can look them up. Kyte Research builds decentralised apps, and its flagship product AirLyft is a community and campaign platform used by crypto projects such as Astar Network, Moonbeam and Vara. For both I handled SEO, social channel optimisation, AEO and GEO, plus the web development and full stack work behind them. Working for a global product is what taught me to measure everything, because nobody there accepts a report of reach as a result. The same habits apply to a clinic in Kathmandu or a training academy in Butwal.
What you get in writing before any money changes hands
In Nepal, trust is earned by how someone works, not by the logos on their homepage. So here's what you get with me, in writing, before you pay anything.
- Diagnosis first, and you keep the findings whether or not you hire me for the fix.
- Everything stays in your name: the website, the ad accounts, Search Console, Analytics and your Google Business Profile. Ending the engagement costs you nothing but my access.
- My prices are published. No "quote on request", no hidden tier, no surprise invoice.
- You see the same numbers I see, in your own Search Console and Analytics, with a plain language report every month.
- No guaranteed rankings, no bought links, no fake reviews. If anyone promises you those, walk away, and that includes me.
- The results I publish have a baseline, a timeframe and a note on which ones were agency team engagements, so you can judge them instead of admiring them.
- I'm in Kathmandu and I answer my own phone: +977 9845451010. The first thirty minute call is free and ends with an honest answer, including "you don't need me" when that's true.
- Read my Google reviews before you decide. They're from real clients, and I'd rather you check.
How I work
Diagnosis before proposal, and I'd rather lose the engagement than sell you a channel you don't need. If your problem is a Google Business Profile category or a broken redirect, I'll tell you, and you can fix it yourself.
I came to marketing from software engineering, and it shapes how I work. Most agencies stop at the plan; I get into the code and ship the fix myself. I insist on measurement before spend. And I report in segments rather than totals, because a total hides whether search is bringing you strangers or just people who already knew your name. That's not a talking point: on my own site the segmented view showed zero clicks that weren't for my own name, behind a healthy looking total.
Background: 5+ years, 60+ projects, working with startups, agencies and SMBs across Nepal, India, the US, UK, Australia, Canada, the UAE and Singapore, from Kathmandu. Degree from KIIT University, Bhubaneswar, CGPA 9.0. The fuller record is on the who-is page and the about page. Rates are on the pricing page.
What I don't do: guarantee rankings or lead volumes, report reach as if it were revenue, or bill for an unspecified number of hours called ongoing management.
The first 90 days, step by step
| When | What I do | What you see |
|---|---|---|
| Week 1 | Read Search Console, Analytics, the ad accounts and the site code. Name the one constraint. | A written diagnosis and a 30 day plan you keep either way. |
| Weeks 2 to 4 | Fix measurement first, then the technical and page problems behind the constraint. | Conversions tracked in your own accounts; speed and indexing fixes live. |
| Weeks 5 to 8 | Build or rework the pages, campaigns or profile the diagnosis called for. | Technical fixes start to show in Search Console in 4 to 8 weeks. |
| Weeks 9 to 12 | Measure, cut what is not paying, double what is, report in segments. | A plain language monthly report; competitive terms take 4 to 6 months, so the plan says what is still to come. |
Questions before you hire a digital marketer
Who is the best digital marketing expert in Nepal?
No ranking decides this, and anyone calling themselves number one is making a claim nothing backs up. Judge on evidence: results with a baseline and a timeframe, accounts that stay in your name, published prices and real reviews. I publish all four on this site so you can check the work instead of the title. The same test applies to anyone on a "top 10" list, because most of those lists are paid or self-written.
How much does a digital marketing expert in Nepal charge?
Published Nepali agency retainers run from roughly NPR 15,000 to around NPR 90,000 a month, with freelancers below that. My prices are published in both currencies: an audit with a 30 day plan for USD 249 (about NPR 34,000), a four week growth sprint for USD 899 (about NPR 122,000), and a retainer of USD 1,800 a month (about NPR 245,000). The first thirty minute call is free.
Who is the most famous digital marketer in Nepal?
Fame is not the hiring test. The people with the most followers in Nepal mostly sell courses, and the people with the most clients rarely post. Ask whoever you are considering for one result with a start date, an end date and the account it came from, and hire on that.
What are the 7 types of digital marketing?
Search engine optimisation, paid search, social media marketing, content marketing, email marketing, affiliate or influencer marketing, and conversion or analytics work. In Nepal, search, Maps, Facebook and Instagram, and WhatsApp carry most of the enquiries. The digital marketing in Nepal guide says which ones work here and in what order.
Who is the top SEO expert in Nepal?
Judge an SEO person the same way: a dated result, the accounts in your name, a published price, and whether they can fix the site themselves. My SEO work, prices and own-site audit are on the SEO expert in Nepal page.
What does a digital marketing expert actually do?
Works out which of four constraints is holding the business back, then fixes that one. Channels are tools, not the job.
What is the difference between a digital marketing specialist, consultant and agency?
A specialist goes deep in one channel. A consultant diagnoses and sets priorities, and may implement. An agency supplies a team across channels. Choose on the work required, not the title.
How do you choose what to work on first?
I use your objective and your own data to find whether discoverability, trust, offer clarity, conversion or measurement is the immediate constraint.
How much should a small business in Nepal spend on digital marketing?
Work backwards from what a customer is worth and what you can afford to pay to win one. I won't quote a Nepal benchmark I can't source.
What kind of engagement fits you?
Focused diagnosis and implementation across a website, search, paid acquisition, analytics or conversion, with one senior person doing it. Daily multi channel production needs a team.
Why is my website getting traffic but no enquiries?
Wrong intent, a page that doesn't answer the question, no easy way to make contact, or conversions happening where nothing measures them. Check measurement first.
Freelancer, agency, or in-house for digital marketing in Nepal?
A consultant for judgement and direct access. An agency for several channels staffed at once. In house when the workload is sustained.
Pages that go deeper on each service
Services: Google Ads · Meta Ads · SEO consulting · web development · all digital marketing services in Nepal.
Reading: Digital Marketing Services in Nepal: What to Buy First · Digital Marketing in Nepal · case studies.
Bring me the numbers and the messy context
Tell me what you sell, where the enquiries come from and what you've already tried. I'll help separate a channel problem from a website, offer or measurement problem before we talk about work.