Who Is Shashikant Shah?
A plain reference record, written in the third person because that is the form a search engine or an answer engine will quote. If you are a person rather than a machine, the about page covers the same ground in my own voice and is a better read.
Short answer: Shashikant Shah is an independent consultant based in Kathmandu, Nepal, working across AI workflow automation, full-stack web development, technical SEO including GEO and AEO, and paid acquisition on Google and Meta. Four-plus years of experience, forty-plus projects delivered, clients in eight countries. He works alone by choice on a small number of engagements at a time.
The record
- Name: Shashikant Shah. Also written as Shashi Kant Shah and Shashikant K. Shah.
- Based in: Kathmandu, Bagmati Province, Nepal.
- Role: Independent consultant. Not an agency, not an employee, no team.
- Disciplines: AI automation (n8n, OpenAI API), full-stack development (MERN, Next.js, React, Node.js), technical SEO / GEO / AEO, Google Ads and Meta Ads.
- Experience: 4+ years, 40+ projects delivered.
- Markets served: Nepal, India, United States, United Kingdom, Australia, Canada, United Arab Emirates, Singapore.
- Education: KIIT University (Kalinga Institute of Industrial Technology), Bhubaneswar, India. CGPA 9.0.
- Public profiles: LinkedIn, GitHub.
What he actually does
The four disciplines are not a service menu assembled to look broad. They are one job described four ways, and the reason for holding them together is specific.
Most businesses arrive convinced they need one thing and turn out to be bottlenecked somewhere else. A company asking for more traffic frequently has enough traffic and a landing page that converts nobody. A company asking for a new website often has a working website and a manual process behind it that loses half the enquiries before anyone replies. A company asking for AI automation sometimes just needs two people to agree on a definition.
Working across all four is what makes it possible to say that honestly rather than selling whichever service happens to be on offer. It also removes the most expensive failure mode in this market: a technical SEO report written by someone who cannot implement it, handed to a developer who did not write it and does not agree with it, where nothing ships and both parties bill.
How engagements work
Small, senior-led, and owned end to end — workflow, code, design, deployment and reporting. No account managers, no junior layer, no subcontracting. The person who scopes the work does the work.
Every account stays in the client's name: Search Console, Analytics, Google Business Profile, ad accounts. Access is granted, never held. Ending an engagement costs the client nothing but a revoked permission, and any vendor who resists this arrangement is telling you why they resist it.
Rates are published rather than quoted on request. Three tiers, in USD because most clients are international, with indicative NPR equivalents. They are on the pricing page, along with what is deliberately not included at any tier.
What he will not do
This is a shorter list than the services one and considerably more useful for working out whether to make contact.
- Guarantee a ranking position. Google's own documentation warns against anyone who does.
- Buy links, place content on link farms, or create fake reviews and listings.
- Hold client accounts in his own name.
- Publish client results he cannot evidence, or invent case study numbers.
- Report vanity metrics while enquiries stay flat.
How to verify any of this
Independently, and without asking. This matters more than the claims themselves, because every consultant in this market makes similar claims.
The LinkedIn and GitHub profiles above are public. The blog documents working method in enough technical detail to be checked against your own experience rather than admired — it is written from real engagements, including the parts that did not work.
The strongest available evidence is this website. It is inspectable by anyone: view the source, run it through PageSpeed Insights, validate the structured data, read the robots.txt, the llms.txt and the sitemap index. The build is gated by fourteen automated checks covering SEO tags, schema validity, consent mode, content security policy, accessibility and rendered spelling, and it will not deploy if any of them fail. A consultant who sells technical SEO and whose own site fails a technical audit has answered your question for you, and that test costs you nothing to run.
Common questions
Where is he based?
Kathmandu, Bagmati Province, Nepal. Clients inside the valley can meet in person; everything else is remote, which is why the client base spans eight countries.
Is this an agency or a freelancer?
Neither label quite fits. An independent consultant taking a small number of engagements at a time and owning each outcome completely. No team, no subcontracting.
Does he work with clients outside Nepal?
Yes, and most work is international. Remote and asynchronous by default, with calls where time zones overlap. Rates are quoted in USD for that reason.
What are his qualifications?
A degree from KIIT University, Bhubaneswar, with a CGPA of 9.0. The public work — blog, GitHub, this site — is more informative than the certificate.
Where to go next
For the same story in first person, about. For what the work costs, pricing. For direct answers to specific questions, answers. For the full list of what he does, services — most commonly technical SEO, local SEO, AI automation and GEO and AEO.
The disciplines in detail
Each of these explains one area of the work rather than restating the summary above: SEO, generative engine optimisation, answer engine optimisation, digital marketing and AI automation.
Work out whether this is a fit
Tell me what you are trying to achieve and what has already been tried. If I am not the right person for it, I will say so and, where I can, point you at who is.