The most common analytics problem I find is not a missing tool — it is a GA4 property that has been technically live for a year without a single meaningful conversion event configured, so every report built on top of it has been directionless the whole time.

What this covers

  • GA4 and Google Tag Manager setup or audit, with conversion events matched to what a real lead or sale looks like for your business.
  • Call, WhatsApp and other offline-conversion tracking where that is genuinely how customers convert.
  • Custom dashboards in Looker Studio built around a small number of decision-driving metrics.
  • A reporting cadence you can actually act on, not a monthly PDF nobody reads past the summary.

Who this is for

Businesses running paid ads or content who cannot currently answer "did that work" with a real number; and teams whose analytics is technically installed but was never configured to measure anything meaningful. It also suits businesses trying to prove the return on a wider digital growth budget who need one dashboard that actually reconciles ad spend, content performance and revenue in one place.

Tools

Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio for reporting. These same numbers feed the online visibility reporting used across the SEO and content work described elsewhere on this site, so a channel's contribution is never invisible just because it falls outside GA4's default view.

Analytics and digital marketing expertise

Analytics setup sits right at the join between digital marketing and development, more than almost any other service on this site — deciding what counts as a conversion is a digital marketing judgement, but implementing it correctly in Google Tag Manager, and fixing it when a site's own code is silently blocking the tag, is a developer's job. Working as a digital marketing expert in Nepal who also writes the frontend and backend code means a broken data layer gets fixed at its source instead of worked around with another tracking patch stacked on top of it. Businesses that have hired a digital marketing consultant only to be told the real problem is "a developer issue" are usually looking for exactly this overlap, not a hand-off between two people who have never spoken.

Google Ads management · Landing page optimization · Content marketing strategy · All services.

Questions

Do you set up Google Analytics 4 from scratch?

Yes, or audit and fix an existing GA4 property. Most setups I inspect are technically live but missing the conversion events that make the data useful.

What about calls, WhatsApp and other offline conversions?

These matter as much as form fills for many Nepali businesses, and are set up wherever they represent a real conversion path.

Will you build us a dashboard we cannot understand?

I build reporting around the handful of numbers that actually drive a decision, not every metric GA4 happens to expose.

Is analytics and tracking digital marketing, or a developer task?

Both, genuinely. I do this as both a digital marketing expert and a developer, which is why the setup and the dashboard tend to hold together.

Tell me what decision you are trying to make

I will look at your current setup and tell you honestly what it can and cannot answer today.

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