Google Ads Expert in Nepal
I'm Shashikant Shah, a digital marketing consultant and software engineer in Kathmandu. I run Google Ads accounts for businesses in Nepal and abroad, and I've worked in digital marketing for 5+ years. I track calls, forms and message clicks first, record your cost per lead, then cut the spend that never brings an enquiry. The account stays in your name, and the first thirty minute call is free.
Short answer: a Google Ads expert in Nepal should take an account you already pay for, show you where the money leaks, and lower your cost per lead without lowering lead quality. I write down your baseline before I change anything and report against it every month. You judge the method on evidence from your own account.
| At a glance | The plain answer |
|---|---|
| Who runs the account | Me, Shashikant Shah. I don't hand it to a junior. |
| Where I'm based | Kathmandu. I work remotely with businesses across Nepal and in eight countries. |
| What I run | Search first, then Shopping, YouTube and remarketing where they fit |
| Who owns the account | You do. You pay Google from your own card and can remove my access any time. |
| First step | A free thirty minute call. I reply within one working day. |
| Price | Account audit USD 249 (about NPR 34,000). Ad spend is separate and goes to Google. |
| What I don't promise | A cost per lead before I've seen the account |
This page is about the person who runs the account and how to judge them. Scope, deliverables and fees are on the Google Ads management service page.
You won't find borrowed paid search figures here. I publish a cost per lead only when it comes from an account I ran myself, with a date, a baseline and the client's permission.
What does a Google Ads specialist do?
A Google Ads specialist, also called a Google Ads expert or a PPC expert, decides which searches you pay for, what the ad says, where the click lands and what counts as a lead. PPC means pay per click. In my work in Nepal the job starts with measurement, not with new campaigns.
Most Nepali accounts I look at share the same three faults. They use broad match with no negative keywords. They run one campaign for every service and every city. And their conversion tracking counts page views as leads. A bigger budget fixes none of these.
- Make the account measurable first. I track calls, forms and WhatsApp clicks as separate conversions in Google Ads and GA4, and I check them against your own lead sheet. If the numbers don't reconcile, optimisation is guesswork.
- Reorganise around intent. Each programme, service and destination gets its own ad group. Someone who searches for MBBS in Bangladesh never sees an ad about IT courses in Australia.
- Cut the waste before scaling. I work through search term reports, negative keywords, and location and schedule bids.
- Fix the landing page. The ad and the page have to say the same thing, and the contact path has to be fast. Once the account is clean, landing page work brings the next gains.
Search, Shopping, YouTube and Display: what I run, and why not Performance Max
A Google Ads expert should name the campaign types and say which ones fit a Nepali business. The wrong type spends the budget on the wrong people.
| Campaign type | When it fits in Nepal | When it does not |
|---|---|---|
| Search | Almost always first. People typing the product or service and a city are the cheapest leads you will buy. | When nobody searches for what you sell yet. Then Meta or content comes first. |
| Shopping | Online stores with a product feed, a working payment route and prices in NPR. | Stores without a feed or with a checkout that fails on Nepali cards. |
| YouTube | Education, property and products that need a demonstration, with a landing page that converts. | Lead generation on a small budget. Views are cheap and enquiries are not. |
| Display and remarketing | Bringing back people who already visited and did not enquire. | Cold reach, where most of the budget goes to accidental clicks. |
| Performance Max | Rarely. It hides where the money went, which is the one thing a small account cannot afford. | Any account where you need to know which search brought the lead. |
How to check my Google Ads work
Start with an account audit. I read the search terms, the conversion setup and the landing pages, and you keep the written findings whether or not you hire me.
| What I measure | Baseline I set in week one | What you see every month |
|---|---|---|
| Cost per lead | Your last 90 days of spend in NPR, divided by real enquiries from your own lead sheet | Cost per lead against that baseline, campaign by campaign |
| Conversion tracking | Which conversions are real calls, forms and WhatsApp clicks, and which are page views counted as leads | Only real enquiries counted, reconciled with your records |
| Wasted spend | The share of spend going to search terms that never brought an enquiry | That share, and the negative keywords I added to cut it |
| Lead quality | How many enquiries your team rates as qualified | Qualified leads and the cost of each one |
| Spend | Monthly spend in NPR, paid from your own card | Spend against plan, and why it moved |
A lower cost per lead only means something against a fixed starting point and a steady budget, so I record both before I touch the account. If spend goes up, the report says so. More leads from a bigger budget isn't an efficiency gain.
Every number comes from your own Google Ads data and your own lead records, not from my description of them. For a worked example on a small budget, read how to cut cost per lead on a bootstrap Google Ads budget.
Account structure changes by sector. Each industry page says what changes: education, home services, healthcare and ecommerce.
How to find the best Google Ads expert in Nepal for your account
Anyone can call themselves a Google Ads expert, and I don't call myself the best Google Ads expert in Nepal. The best one for your account is the person whose answers you can check. Ask these eight questions before you hand over an account, whether you are hiring a specialist, a Google Ads freelancer or an agency. They apply to me as well.
- Who owns the ad account and the billing? It should be you, on your own card.
- What do you count as a lead? A page view or a click is not an enquiry.
- Can I see the search terms report? It shows what people typed before they clicked.
- What is your fee, apart from the ad spend? Both belong on the quote as separate lines.
- What will you write down before you change anything? Without a baseline, nobody can prove an improvement.
- Which result did you run yourself, with a date and a starting point?
- Who does the daily work on my account?
- What happens to the account and the data if we stop?
My own answers are on this page, and the Google Ads management page sets out how I count a lead.
Google Ads account audit: what I check first
Most accounts leak money in the same places, so my Google Ads audit runs the same list every time. It needs read only access, and you get the findings in priority order.
- Search terms. What people actually typed before they clicked, and how much spend went to searches that could never buy.
- Match types and negatives. Broad match without a negative list is the usual reason a budget disappears by lunchtime.
- Conversion tracking. Whether the account records a lead, a call or a WhatsApp click at all, whether it fires once, and whether Google Ads and GA4 agree.
- Location targeting. Nepal and the cities you serve, set to presence and not interest. You stop paying for clicks from people abroad who search about Nepal.
- Ad schedule and devices. When the enquiries arrive against when the budget runs out.
- Landing pages. Whether the page says what the ad promised, loads fast on a phone and makes it easy to call or message.
- Auto-applied recommendations and Performance Max. I switch both off unless there's a reason, because they spend your money on Google's judgement and not yours.
- Billing from Nepal. The card, VAT and the account structure, so the invoices make sense to your accountant.
Free call, paid audit and ongoing work
| What you are comparing | Free first call | Paid audit | Ongoing work |
|---|---|---|---|
| Price | Free | USD 249 (about NPR 34,000) | Sprint USD 899 (about NPR 122,000), or USD 1,800 a month (about NPR 245,000) |
| What I look at | Your goal and the account as you describe it | At least 90 days of Google Ads and GA4 data, the search terms and the landing pages | The live campaigns, every week |
| What you get | What I'd check first and whether it's a job for me | Written findings in priority order and a 30 day plan | The rebuilt account and a one page monthly report from your own data |
| Access I need | None | Read only access | Standard access to an account you own |
| Ad spend | None | None | Separate. You pay Google from your own card. |
The audit is the same whether you run Search, Shopping or YouTube. The pricing page says what each tier leaves out.
What's different about Google Ads in Nepal
- Payment and billing. Card and currency friction still decides who can run ads at all. An expert should know the working options before the strategy conversation starts.
- Search volume is thin outside Kathmandu. Exact match campaigns for Pokhara or Biratnagar often can't spend their budget. Location layered campaigns with phrase match and tight negatives work better than city by city duplicates.
- Calls beat forms. For most Nepali service businesses the lead arrives by phone or WhatsApp. If nobody tracks those, the account optimises for the wrong action.
- Diaspora demand is real. Remittance products, education and property attract searches from Nepalis in Australia, the Gulf and the UK. That's a separate campaign with separate economics.
How I work on your account
- Audit. I read at least 90 days of Google Ads and GA4 data before I quote.
- Measurement. I set up calls, forms and WhatsApp clicks as separate conversions and check them against your lead sheet before any bid changes.
- Rebuild. I reorganise campaigns and ad groups by service, programme and city, add negatives from the search term report and match the landing pages to the ads.
- Launch and the first weeks. I check search terms and spend closely, and I don't scale until cost per qualified lead is stable.
- Monthly report. One page from your own account: spend, qualified leads and cost per qualified lead by campaign, what I changed and what I'll change next.
You can open the account any time and see the same numbers.
What I won't do: promise a cost per lead before I see the account, run ads without conversion tracking, or hold the ad account in my name.
Google Ads management in Kathmandu and the other cities
Most of my ad clients are in Kathmandu, and Kathmandu is where I'm based. If you want a Google Ads expert in Kathmandu, the Google Ads management in Kathmandu page covers Valley targeting and what the capital's click prices mean for a budget.
The same account structure works for Pokhara, Biratnagar, Butwal, Chitwan, Birgunj and the other cities I work with. I target the campaign by location, the account stays yours and the management fee is the same.
If you searched for a Google Ads expert near you from any of those cities, the honest answer is remote work in your own account, with a first meeting in person when it helps.
Meta Ads, landing pages and the cost guide
Services: Google Ads management · landing page optimisation · analytics and conversion tracking · Meta Ads expert in Nepal.
Reading: what Google Ads costs in Nepal · cutting CPL on a small budget · what digital marketing costs in Nepal · all published case studies · digital marketing expert in Nepal.
Paid search management sits alongside the other digital marketing services I run from Kathmandu. The published prices in USD and NPR cover all of them.
Questions about hiring a Google Ads expert in Nepal
Who is a Google Ads expert in Nepal?
Nobody licenses the title, so judge on evidence. Look for a result with a baseline and a date, from an account that stayed in the client's name. I'm Shashikant Shah, a digital marketing consultant in Kathmandu, and I start every account by writing down the baseline you will judge me against. Ask the same of anyone else you consider.
How much does it cost to hire a Google Ads expert in Nepal?
Management is separate from ad spend, and both belong on the quote. My fee sits inside the published tiers: USD 249 (about NPR 34,000) for an account audit with a 30 day plan, USD 899 (about NPR 122,000) for a four week sprint that includes one paid campaign, and USD 1,800 a month (about NPR 245,000) for ongoing work. You pay the ad spend to Google from your own card. The Google Ads cost guide has the local ranges.
Do I need a Google Ads agency in Nepal or one specialist?
One specialist is enough for one account with a clear goal, and you get the person who does the work. An agency makes sense when you run many accounts or need new creative every week. Either way the account, the billing and the conversion data stay in your name.
How much should a Nepali business spend on Google Ads?
Enough to produce conversion data you can learn from. The figure depends on what a click costs in your category and what a lead is worth to you, so I don't quote one number for everyone. On the first call I tell you whether your budget can produce a reliable cost per lead. I break down spend, fees and where the money leaks in what Google Ads costs in Nepal.
Can you guarantee a cost per lead?
No. Cost per lead depends on your market, your offer and your landing page as much as on the account. I commit to a clean, measurable account, a written diagnosis and honest reporting on whether cost per qualified lead moved.
Who owns the ad account?
You do. I work inside an account you own, and you can remove my access at any time. A provider who insists on holding the account in their own name creates a hold over you, not value.
How quickly will I see results from Google Ads?
Clicks start the day Google approves the campaign. The first enquiries usually follow within days if the tracking and the landing page are right. Judging cost per lead takes at least a month of data, and I don't scale spend before then.
Is a PPC or performance marketing expert the same as a Google Ads expert?
Nearly. PPC covers paid clicks on any platform, and performance marketing means the whole paid side run for a measured result: Google Ads, Meta Ads, the landing pages and the tracking. I do all of it. A Nepali business usually starts with Google Ads, because the person searching already wants the thing.
Send me your account
Send your domain and one goal. I'll reply within one working day with what I'd check first, what I can't know yet, and whether it's a job for me.
Or call me on +977 9845451010. I answer my own phone, and the first thirty minute call is free.