Google Ads Management in Kathmandu, Nepal
Account audits, campaign structure and management built for Nepal's highest cost-per-click, highest-competition advertising market. You own the account; I own the accountability for what happens inside it.
Animated signal core orbited by seven satellites representing technical, content, local, authority, GEO and paid disciplines, each pulsing outward as one coordinated strategy.
Short answer, if that is all you need: Google Ads management for a Kathmandu business means an account audit first, then a campaign structure built for a market where you are very likely bidding against several other Kathmandu businesses for the exact same commercial keyword, at the highest cost-per-click anywhere in Nepal. Discipline on negative keywords, match types and landing page relevance matters more here than in a smaller, less contested market.
Why Kathmandu ad accounts need more discipline
Kathmandu concentrates the largest share of Nepal's ad spend and the highest density of advertisers bidding on the same commercial terms. That pushes cost-per-click higher than almost anywhere else in the country. An account structure that would be forgiving in a smaller city — loose match types, thin negative-keyword lists, a generic landing page — simply burns budget faster here. The fix is not a bigger budget; it is a tighter account.
What this covers
Account audit
Wasted spend identification: search terms actually triggering your ads, match-type discipline, negative-keyword gaps, and whether your landing pages are relevant enough to support a reasonable Quality Score, which directly affects what you pay per click.
Campaign structure
Built around how a Kathmandu buyer in your category actually searches, not a generic template. Tighter ad groups, relevant ad copy, and conversion tracking that reports leads or sales, not just clicks.
Ongoing management and reporting
Regular optimisation and reporting from your own account data, distinguishing what is working from what is merely running. If the honest answer in a given month is that performance did not improve, that is what the report says.
How engagements work
Most engagements start with a paid account audit, whether the account already exists or is being built from scratch. Budget is discussed honestly against your category's actual cost-per-click and margin per conversion — see the digital marketing cost guide for sourced Nepali market pricing. Current package prices are on the pricing page.
Common questions
Why does Kathmandu need its own Google Ads page?
Kathmandu concentrates the largest share of Nepal's ad spend and the most advertisers bidding on the same keywords, pushing cost-per-click higher than almost anywhere else in the country.
What is a realistic starting budget?
It depends entirely on your category's cost-per-click and margin per conversion. An honest budget conversation happens before any campaign is built, including telling you when a budget is too small to produce reliable data.
Who owns the ad account?
You do, in every case. Campaigns run under your own Google Ads account with me added as a user.
Do you also manage Meta Ads?
Yes, see Meta Ads Management. Which platform to start with depends on where your specific buyers are actually searching versus scrolling.
Related
See Google Ads Management for the national service page, Meta Ads Management for Facebook and Instagram, and the Kathmandu location page for the broader digital marketing picture in the valley.
Get your Kathmandu account audited
Send access or an export of your current account and I will reply with what is actually wasting budget.